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in Marketing - 30 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby Parker and Ten Thousand Villages, just to name a few. From donating product or a portion of sales to establishing fair wages for factory workers, more and more businesses are […]

in Marketing - 30 Nov, 2015
by Lynn Perkins - no comments

Image Credit:StockSnap.io Late payments, which lead to cash-flow gaps, is one of the biggest pain points facing small businesses today. It is mission critical for businesses to remain cash-flow positive so they can address key day-to-day operational needs, including payroll, rent or purchasing of inventory and supplies. At Fundbox, we analyzed 20 million invoices on our […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:mama_mia | Shutterstock Most people overestimate what they can do in one year and underestimate what they can do in 10 years.” Entrepreneurs might politely disagree with the aforementioned quote from Bill Gates. There is a heck of a lot that you can accomplish in just 365 days, especially when you are sacrificing your […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan. […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - 2 comments

Credit Images:Damien Roué | Flickr We encourage Techstars companies to perfect the way they introduce themselves. An introduction is the first sales touch point. Make it simple, clear and awesome. To start with, master the etiquette of forwardable email. Make subject line clear and searchable. Related: The Keys to Writing Reminder Emails That Work Next, lets look at what goes […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Credit Images:Shutterstock Whether your business is a startup or large corporation, you need at least a few superstars who can get things done, despite all the challenges and distractions in the world today. Certainly, we’ve all heard the excuses of those who can’t or won’t perform. We’ve heard the repeated demands on our time. Further, we’ve been frustrated by […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Credit Images:Shutterstock According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Airstory Successful content marketing can be a challenging strategy to master, even for the largest organizations. Throw this strategy to a business with a strict budget and minimal resources, and you can likely expect an uphill battle. While creating content can be a challenge in itself, it’s often what you do with the content after it’s been […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - one comment

Image Credit:Pexels With Thanksgiving right around the corner, I wanted to share with you 20 quotes that really help put into perspective the power and importance of being thankful more of the time and not just on one particular day out of the year. 1. “Gratitude can transform common days into thanksgivings, turn routine jobs into […]

in Operations - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock Being a founder of a company is a tricky career path. Unlike the typical corporate-ladder structure, there is no roadmap telling you how to run a company. But as the founder of Leadnomics, digital-marketing agency, I have learned that when the path is unknown, it is important to listen to your instincts. Follow this checklist to […]