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in Customer Serivice - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock The first step in snagging the best Black Friday deals is simple: You have to create a game plan. While that sounds easy enough — after all, all you have to do is figure out which stores have the biggest discounts on the items you want, and when they open — it’s getting more complicated to […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock.com There is never any predicting what interaction, whether it’s in a grocery store or at a networking function, will present a new business opportunity. That’s why it’s important to always be prepared to seize the day. The key that unlocks these opportunities is an elevator pitch that grabs people’s attention and makes them remember you and want […]

in Marketing - 26 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Nathan Gibbs | Flickr Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. We already know that the world is built on connections. After all, it is about who you know and not what you know, […]

in Social Media - 25 Nov, 2015
by Lynn Perkins - no comments

Image Credit:https://getpocket.com/redirect?url=http%3A%2F%2Fwww.entrepreneur.com%2Farticle%2F252809 I earned over seven figures on LinkedIn this year. I never considered myself an expert on LinkedIn until a few meeting planners had asked me to talk with their groups. Since I’ve been asked by a lot of people to share my secrets on LinkedIn, I decided that I’d write this article for you. […]

in Marketing - 20 Nov, 2015
by Lynn Perkins - one comment

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that will help you get more clicks from Google for less money, convert more visitors to buyers, and make your online business more effective than ever. In this edited excerpt, the authors explain just why […]

in Marketing - 20 Nov, 2015
by Lynn Perkins - no comments

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capable of thinking about radical innovation. Since then, his words have sunk into […]

in Marketing - 20 Nov, 2015
by Lynn Perkins - no comments

Image credit:Dilip Muralidaran | Flickr   When you start to build an app, you may receive a plethora of advice from your friends and network. While much of it can be great advice, some of it will be so misleading that it could put you and your app dreams in jeopardy. I have mentored a few hundred […]

in Marketing - 20 Nov, 2015
by Lynn Perkins - no comments

There’s an old question that has been asked for centuries and that’s continually asked today: “What’s in a name?” Remember the days of team projects and the entrepreneurship-class mock venture? The group would gather around and focus on central idea. The first question was always the same: What will our company name be? Arriving at an answer was […]

in Customer Serivice - 19 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Matt Plays   Q: What is the number-one marketing strategy when you sell consulting services to a small audience? Josh Fuhr Grand Rapids, Mich. A: Really good marketing begins and ends with your customer. Your customer. So to answer the question directly, the number-one marketing strategy when you sell consulting services (or any product or service for […]

in Customer Serivice - 19 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock Each day 10,000 Americans turn 65.  Despite the size of this market however, technology as a sector has been slow to address it.  There’s good reason to think that this is changing — senior-tech is now a mainstay at the Consumer Electronics Show and spending on such products is expected to more than double […]