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in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock While I was away on a recent vacation, our family refrigerator died. You can put this in the bucket of “First World” problems, but in reality it’s difficult to live in a modern society without a fridge. So, we did what a lot of other people do: We went to a big-box retailer and ordered a new […]

in Customer Serivice - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and 2000. There’s a pretty good reason why there’s been a lot of talk regarding millennials. They outnumber baby boomers. Besides being the largest demographic in the marketplace, millennials have a different view regarding customer service that […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Andrew Cline | Shutterstock Donald Trump has taken over the 2016 Republican presidential primary campaign. Whether you agree or disagree with him, there’s no denying that his candidacy has been a powerful force in the race and has commanded a great deal of media attention. Time will tell whether Trump’s campaign will be successful in […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds of starting and […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - 4 comments

Image Credit:Helga Esteb / Shutterstock What do you do when the face of your company becomes a toxic liability? With Subway recently cutting ties with Jared Fogle amid reports that Fogle paid a teen for sex and Disney removing a giant bust of embattled star Bill Cosby, it’s clear that a spokesperson’s private life can cause big problems […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock ‘Be known for WHY you started your venture and not just the venture you started…’ Entrepreneurs are the custodians of a belief – in an opportunity or purpose. But soon enough we get consumed by the activity of executing the idea or realising the opportunity, the features of our products/services, selling, customers etc., […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock We’re safely in the age of the smartphone, and yet brands continue to struggle to connect with consumers on mobile. It isn’t altogether surprising — unlike desktop, mobile doesn’t provide a predefined space in which brands can approach consumers. Unfortunately, this means many brands continue to use antiquated desktop advertising strategies on mobile apps. Not […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Reuters | Valentin Flauraud Unless you’ve been hiding under a rock for the last decade, you probably know that Facebook has become an unbelievably powerful tool for marketers and brands alike. The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Yeamake / Shutterstock.com Instagram’s launch in 2010 was the equivalent to the new popular kid, “Ian,” moving to your high school at the beginning of the year. Girls couldn’t stop commenting about his good looks and guys were thrilled that he’d compete for the starting goalie position in hockey. Even though students had their […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Alexey Boldin | Shutterstock Following months of anticipation, YouTube has finally taken the lid off its ad-free subscription service, dubbed YouTube Red. Launching October 28 for $9.99 per month on Android devices (and $12.99 on iOS,) YouTube Red enables viewers to watch videos uninterrupted by ads. On mobile, the service also lets users play videos […]