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in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at literally hundreds of different campaigns), and today I would like to share […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Image Credit: Toyota Photo After announcing its intent “to virtually eliminate CO2 emissions from its factories and vehicles, Toyota is about to flip the switch on a tangible example of this effort. Toyota’s Georgetown manufacturing plant will begin generating electricity from methane, a byproduct of trash decomposition at the nearby Central Kentucky Landfill on Nov. […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Summary Nokia’s stock dipped after Ericsson warned and market indices fell. Combined with Alcatel-Lucent, the two will operate at a lower cost point. Stock should continue performing well for investors. Approval for Nokia’s (NYSE:NOK) acquisition of Alcatel-Lucent (NYSE:ALU) should imply a steady increase in the value of the combined firm. Yet the market is inefficient, and […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:Steven Wright DULUTH (AP) – Verso Corporation says its restructuring could include mill closings, including those in Duluth and Stevens Point, Wisconsin. The paper maker said in its third quarter earnings that it is exploring opportunities to raise funds through potential sales of certain mills, including Duluth, Stevens Point, Wickliffe in Kentucky and the […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:Akos Stiller | Bloomberg | Getty Images Akos Stiller | Bloomberg | Getty Images George Soros Soros Fund Management, one of the hedge funds industry’s most closely watched investors, exited its bet on Herbalife, the nutrition company that rival investor William Ackman has called a fraud. Soros, which has been betting on Herbalife for roughly two years, […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:A $570-million expansion has been added for the Nova Gas Transmission Ltd. pipeline system by 2018. SPENCER PLATT / GETTY IMAGES A $570-million expansion has been added for the Nova Gas Transmission Ltd. pipeline system by 2018. SPENCER PLATT / GETTY IMAGES More relief for Western Canada gas producers enduring pipeline bottlenecks is on the way with Calgary-based TransCanada Corp. announcing Monday a […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Marriott-Starwood combine will have a room strength of 18,000 rooms, compared with Taj Group’s 13,443 rooms Image Credit:A view of Taj Mahal Palace Hotel, Mumbai A view of Taj Mahal Palace Hotel, Mumbai Domestic hotel giants Indian Hotels Company and ITC, which until last week controlled a quarter of the country’s total branded room inventory, will have […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

John Malone-backed company is to buy Cable & Wireless Communications for £3.6bn Image Credit:John Malone-backed Liberty Global has offered to buy Cable & Wireless Communications for £3.6 billion (€5.1bn) to extend its reach in the Caribbean.(Photograph: Kevork Djansezian/Getty Images) John Malone-backed Liberty Global has offered to buy Cable & Wireless Communications for £3.6 billion (€5.1bn) […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Recovery likely to prompt calls for Federal Housing Administration to do more to draw first-time home buyers Image Credit:The Federal Housing Administration will report Monday that its reserves met the minimum threshold required by law for the first time since 2009 The Federal Housing Administration will report Monday that its reserves met the minimum threshold […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - 161 comments

Image Credit:Urban Outfitters , including this store on the 1600 block of Walnut Street, has been looking for ways to diversify. Spending seems to be shifting from clothing to dining. : Philly.com JESSICA GRIFFIN / Staff Photographer Urban Outfitters , including this store on the 1600 block of Walnut Street, has been looking for ways […]