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in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock A lot of people spend their days in the office passing the time and not really achieving much. Often, that’s not their fault. The culture of working “9-to-5” runs deep in the world of business. So, it’s easy to do a lot of fake work that yields few results. Instead, people should focus only on those tasks that actually […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:Pexels You’ve come up with a revolutionary social venture that you’re passionate about and that you’re certain will transform the world. Now it’s time to get your message heard…but how? Cue marketing. When most people hear “marketing,” they think corporations selling services and products to consumers. But having an effective marketing plan is vital to the success of […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:Bud Light | Youtube It’s not difficult to create a flash-in-the-pan marketing campaign. An original jingle, an eye-catching image or a thought-provoking statement is all you need. But to create a campaign that keeps on working for your brand, you need a message and a method with the potential to go viral and to sustain a following for […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit: Daniel Novta | Flickr In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly explains exactly what you need to know about your competition so you can come out on top every […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image CreditVtech Toys | Facebook It’s a parent’s worst nightmare: Photos of their kids’ smiling faces stolen by a stranger online, along with identifying information including their names, genders, birth dates, mailing addresses and the contents of their private chats. Thanks to a security breach at toy maker VTech, that nightmare just became a reality […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:shutterstock.com Thirteen years ago, I almost left Widen, the digital media solutions company I lead today. At the time, I sold and marketed printing services, and another company invited me to run its marketing program with what appeared to be full autonomy. I accepted the job, eager to start the next chapter in my […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:shutterstock.com Every year, thousands of companies apply for awards that recognize great workplaces. And the companies that typically top the winners’ lists have three things in common: They value their human capital, they benefit from a highly engaged workforce and they have the ability to attract and retain top talent. In the end they also often enjoy greater success than […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image CreditJefferson Bernardes | Shutterstock The inception of the Internet has completely changed the rules of engagement for businesses in virtually every sector. Many companies are conducting business online, rather than through traditional distribution channels. Certainly, a growing number of entrepreneurs are attracted to the ecommerce industry, as the sector has nearly doubled in the past […]

in Marketing - 01 Dec, 2015
by Lynn Perkins - no comments

Image Credit:View Apart / Shutterstock The holidays are a time for family, festivities and award-seeking films. On Friday nights, some of us try to escape the stress of the office by losing ourselves in the best Hollywood has to offer. It’s easy to forget that outside of the dark theaters, the movie industry faces a lot of […]