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Marketing
in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Businesses trying to market to Millennials have a new marketing tool: the smiley face. As Millennials spend more time on mobile devices and less watching traditional TV, brands are responding with marketing using emojis, the language of pictographs that is popular with young people, The New York Times reports. What makes brands think Millennials will respond? Four in 10 Millennials report that they’d […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images While you can’t necessarily build a sustainable marketing strategy on PR alone, media attention can go a long ways in substantiating your business and personal brand. At the end of the day, it all comes down to customers and sales. And, most entrepreneurs think that if they could only get covered by […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Starting a small business can be hard. Growing a small business can be even harder. If you’re a small business owner yourself, don’t be disheartened. Below, six successful small business owners share their number one tip for generating more leads. 1) “Give them information rather than selling.” — Larry Winters,Academy College Coaches […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images  Image Credit: Getty Images My friend’s company was recently profiled in a major media publication, and the entire team was ecstatic. The story was shared all over social media and reached an incalculable number of potential customers. But after a surge in traffic to their website and a slight uptick in sales, […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images AOL’s offices in Palo Alto, California.   IMAGE: Getty Images    Much is said about Millennials in popular culture today. Some people are completelyfreaked out by them, while others are trying heartily to employ them. For many business owners, just getting them as customers is the goal. For media companies in particular, that is […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. They love you, marketing people. They really love you. It’s just that sometimes you get on their nerves. A lot. And then they don’t love you so much. In fact, then they can’t stand […]

in Marketing - 01 Oct, 2015
by Sara Lance - one comment

Image Credit:Getty Images Image Credit: Getty Images If any one industry exemplifies our inability to pay attention, it’s the movie industry. Folks who run Hollywood studios are well known for having the attention span of an ADHD-challenged gnat and the memory of . . . well, I forget. As a result, if you’re going to […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Every day, it feels like a new online retailer, e-commerce solution, or mobile payment gateway launches that claims to make finding and buying goods or services easier than ever. Most people are never more than a phone tap, swipe, or mouse click away from almost anything. The fact remains that the digital […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Everyone loves press. It’s an amazing feeling to have your company recognized by an outlet, and to have others take interest in your passion. But more than just the feeling of accomplishment, when done right press can offer our company major benefits. While I don’t suggest going after too much press before […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Regardless of your industry, the right strategy and content can make the difference between mail being trashed or transformed into a profit. I recently sat down with Brian Sutter and discussed how companies […]