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Sales & Marketing
in Operations - 01 Oct, 2015
by Brenda Martin - no comments

Whether you sell widgets or whiz-bang ideas, success hinges on a quality product. Image Credit:The opinions expressed here by Inc.com I don’t care what your business is, quality products delivered are the No. 1 driver for a firm’s success. After all, growing sales is a heck of a lot easier when your foundation business remains […]

in Operations - 01 Oct, 2015
by Brenda Martin - no comments

So Facebook turned 10. Big deal. My company is 20 years old and going strong. Here’s why. Image Credit:Shutterstock Images So Facebook just celebrated its 10th anniversary. Big whoops. My company has also been around for 10 years. In fact, this year will be our 20th year in existence. Mark Zuckerberg may be smarter and […]

in Operations - 01 Oct, 2015
by Brenda Martin - no comments

The fast-growing site, which is rolling out a new strategy for measuring engagement, proves the importance of predicting obstacles before it’s too late. Image Credit:The opinions expressed here by Inc.com When your company is growing at full speed, it’s tempting to assume you’re doing everything right. It can be both tough and terrifying to slam […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images For those businesses that send out invoices, I think it’s time to rethink the opportunity we have here. Invoices are always seen as a perfunctory kind of document, sent with the hope of fast payment in most cases. But I think they are much more. I see invoices as a great opportunity […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images This week there has been an explosion of conversation around Apple’s mobile ad blocking efforts mostly thanks to one man: Marco Arment, the co-founder of Tumblr and creator of the immensely popular, if shortly lived “Peace” mobile ad blocking app. For 36 hours, Peace was the number one paid app in Apple’s App […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images ‘You’re fired!’ Those two words were once synonymous with Donald Trump, as he took on the role of being the host of The Apprentice. The billionaire had done everything with his life from marrying, divorcing and remarrying supermodels, having multiple book deals, endorsing multi level marketing companies, creating a real estate empire […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images It’s 2015 and practically everyone is now standing ready with their smart phone to text people, browse the web, take photographs and play on the latest apps (oh and even call other people sometimes). The mobile revolution has even moved to smart watches and glasses. The convenience of the mobile device has […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images The tipping point for the mobile web was 2014. Last year I wrote about howbusinesses needed to prepare for a world in which the number of mobile users was larger than the number of desktop users. That has now happened and it continues to trend towards mobile at a faster rate. Marketers have scrambled […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Usually I wait until the end of the year to recap brand disasters but 2015 has been particularly rich with scandal so I’m posting early: 1. Amazon Amazon’s brand had already been damaged by its policy of forcing warehouse employees to work unpaid overtime. When The New York Times published a blistering expose of Amazon‘s shark-eat-shark corporate culture, it […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express a range of sentiments beyond a simple “like” such as sympathy or solidarity. While this may answer the long-standing […]