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in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Denys Prykhodov / Shutterstock Getting customers to engage with your brand on social media is gold. And right now, Instagram is the social-media platform that wears the crown. Brands that use the photo and video sharing app, which was acquired by Facebook for $1 billion in April of 2012, generally see higher rates of […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image: Shutterstock As of this writing, I’m 22. In the last 12 months I’ve generated a million dollars in commissions in one of the most competitive industries on the planet, where my average competitor is at least double my age with 10 times the tenure in the business. I have a master’s degree from […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock Being a founder of a company is a tricky career path. Unlike the typical corporate-ladder structure, there is no roadmap telling you how to run a company. But as the founder of Leadnomics, digital-marketing agency, I have learned that when the path is unknown, it is important to listen to your instincts. Follow this checklist to […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock As a business owner, you typically have the final say in everything. What font do you want the newsletter to be? Should we hire him or her? What date should we send out the press release? How many should we order? Although you want everything to turn out like your vision, it can […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock An open-plan, no-walls workplace. Team outings every second Wednesday, and office parties every third Friday. A sunny, spacious room for daily brainstorming. Bean bags, snack counters and cheerful notices announcing events and birthdays at every nook and cranny. Informal, collegial, social and non-hierarchical – you think you’ve hit the sweet spot for organizational […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:The new Google logo is seen at the Google headquarters in Mountain View, California November 13, 2015. REUTERS/Stephen Lam The European Union is looking into whether services such as Google News and Yahoo News should pay to display snippets of news articles, wading into a bitter debate between the online industry and publishers. The […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Various Halliburton equipment being stored at the equipment yard in Alvarado, Texas June 2, 2015. REUTERS/Cooper Neill Oilfield services company Halliburton’s (HAL.N) proposed $35 billion acquisition of rival Baker Hughes Inc (BHI.N) will likely close in 2016 instead of this year as talks with U.S. regulators continue, a Halliburton executive said on Wednesday. The […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:A Credit Suisse sign is seen on the exterior of their Americas headquarters in the Manhattan borough of New York City, September 1, 2015. REUTERS/Mike Segar Credit Suisse (CSGN.VX) and Julius Baer (BAER.VX) are among a handful of banks vying to buy the Swiss private-banking arm of embattled Brazilian investment bank Grupo BTG Pactual […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Pixabay In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors explain why Disney can […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image: simone mescolini | Shutterstock.com Volkswagen understated carbon dioxide emissions on many fewer vehicles than initially feared, it said on Wednesday, providing some relief to the automaker as it battles a wider diesel emissions scandal affecting up to 11 million cars. Europe’s biggest motor manufacturer said its investigations found it had understated fuel consumption, and […]