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in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock We’re safely in the age of the smartphone, and yet brands continue to struggle to connect with consumers on mobile. It isn’t altogether surprising — unlike desktop, mobile doesn’t provide a predefined space in which brands can approach consumers. Unfortunately, this means many brands continue to use antiquated desktop advertising strategies on mobile apps. Not […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Reuters | Valentin Flauraud Unless you’ve been hiding under a rock for the last decade, you probably know that Facebook has become an unbelievably powerful tool for marketers and brands alike. The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Yeamake / Shutterstock.com Instagram’s launch in 2010 was the equivalent to the new popular kid, “Ian,” moving to your high school at the beginning of the year. Girls couldn’t stop commenting about his good looks and guys were thrilled that he’d compete for the starting goalie position in hockey. Even though students had their […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Alexey Boldin | Shutterstock Following months of anticipation, YouTube has finally taken the lid off its ad-free subscription service, dubbed YouTube Red. Launching October 28 for $9.99 per month on Android devices (and $12.99 on iOS,) YouTube Red enables viewers to watch videos uninterrupted by ads. On mobile, the service also lets users play videos […]

in Marketing - 18 Nov, 2015
by Lynn Perkins - no comments

Image Credit:Shutterstock If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at literally hundreds of different campaigns), and today I would like to share […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Image Credit: Toyota Photo After announcing its intent “to virtually eliminate CO2 emissions from its factories and vehicles, Toyota is about to flip the switch on a tangible example of this effort. Toyota’s Georgetown manufacturing plant will begin generating electricity from methane, a byproduct of trash decomposition at the nearby Central Kentucky Landfill on Nov. […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - no comments

Summary Nokia’s stock dipped after Ericsson warned and market indices fell. Combined with Alcatel-Lucent, the two will operate at a lower cost point. Stock should continue performing well for investors. Approval for Nokia’s (NYSE:NOK) acquisition of Alcatel-Lucent (NYSE:ALU) should imply a steady increase in the value of the combined firm. Yet the market is inefficient, and […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:Steven Wright DULUTH (AP) – Verso Corporation says its restructuring could include mill closings, including those in Duluth and Stevens Point, Wisconsin. The paper maker said in its third quarter earnings that it is exploring opportunities to raise funds through potential sales of certain mills, including Duluth, Stevens Point, Wickliffe in Kentucky and the […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:Akos Stiller | Bloomberg | Getty Images Akos Stiller | Bloomberg | Getty Images George Soros Soros Fund Management, one of the hedge funds industry’s most closely watched investors, exited its bet on Herbalife, the nutrition company that rival investor William Ackman has called a fraud. Soros, which has been betting on Herbalife for roughly two years, […]

in Marketing - 17 Nov, 2015
by Lynn Perkins - one comment

Image Credit:A $570-million expansion has been added for the Nova Gas Transmission Ltd. pipeline system by 2018. SPENCER PLATT / GETTY IMAGES A $570-million expansion has been added for the Nova Gas Transmission Ltd. pipeline system by 2018. SPENCER PLATT / GETTY IMAGES More relief for Western Canada gas producers enduring pipeline bottlenecks is on the way with Calgary-based TransCanada Corp. announcing Monday a […]