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in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Businesses trying to market to Millennials have a new marketing tool: the smiley face. As Millennials spend more time on mobile devices and less watching traditional TV, brands are responding with marketing using emojis, the language of pictographs that is popular with young people, The New York Times reports. What makes brands think Millennials will respond? Four in 10 Millennials report that they’d […]

in Uncategorized - 01 Oct, 2015
by Brenda Martin - 4 comments

When things go wrong in your company, it’s not enough to impose a fix. You need to understand your people and why they do the things they do Image Credit:Getty Images You want productivity and a smoothly-running company. So when things go wrong, changes are in order to fix things, right? Maybe–the problem is, often […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:Shutterstock Images IMAGE: shutterstock images My inbox is constantly cluttered with announcements about the latest newfangled Website that will change how we all do business. Some of them, like the inbox fixers I wrote about in my recent magazine column, really do help. But there are a bevy of sites that have stood the […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images While you can’t necessarily build a sustainable marketing strategy on PR alone, media attention can go a long ways in substantiating your business and personal brand. At the end of the day, it all comes down to customers and sales. And, most entrepreneurs think that if they could only get covered by […]

in Uncategorized - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:The opinions expressed here by Inc.com Typically when a business considers going “mobile,” it involves marketing moves: mobile ads, local offers, location-based activity. And all of that is important. But to assume that marketing is the be all and end all is to make an enormous mistake, as a single remark in a recent […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:The opinions expressed here by Inc.com Say goodbye to the app model. Well, at least start giving apps the cold shoulder. Microsoft officially announced the new Windows Phone 8 operating system at an event Monday. Fresh off the recent release of the Windows 8 operating system for laptops and desktops, and the official launch […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Starting a small business can be hard. Growing a small business can be even harder. If you’re a small business owner yourself, don’t be disheartened. Below, six successful small business owners share their number one tip for generating more leads. 1) “Give them information rather than selling.” — Larry Winters,Academy College Coaches […]

in Hiring - 01 Oct, 2015
by Mary Crosse - 1,692 comments

Image Credit:Getty Images IMAGE: Getty Images Amazon has taken heat for its aggressive culture in recent weeks. But before you cancel your Prime membership and toss your Fire TV stick, I’m asking you to do what Amazon does and dig deeper. The NY Times piece that opened up this conversation felt like the journalistic equivalent […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:Shutterstock Images IMAGE: shutterstock images Cloud services are all well and good, but often companies need to keep control of their data and operations in-house. Traditionally that has meant expensive servers burning lots of power and needing plentiful cooling. But those days may be changing. There are new server designs coming that make big […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:The opinions expressed here by Inc.com What do Twitter, TheNew York Times, Scarlett Johannson, former U.S. President George Bush, LinkedIn, former CIA Director David Petraeus, security expert Mat Honan, and Lady Gaga have in common? No, it’s not an overwhelming desire to petition NBC to keep 30 Rock on the airwaves (although they might […]