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in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images  Image Credit: Getty Images My friend’s company was recently profiled in a major media publication, and the entire team was ecstatic. The story was shared all over social media and reached an incalculable number of potential customers. But after a surge in traffic to their website and a slight uptick in sales, […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images AOL’s offices in Palo Alto, California.   IMAGE: Getty Images    Much is said about Millennials in popular culture today. Some people are completelyfreaked out by them, while others are trying heartily to employ them. For many business owners, just getting them as customers is the goal. For media companies in particular, that is […]

in Hiring - 01 Oct, 2015
by Mary Crosse - 202 comments

People are naturally biased, which means even when you intend to be fair, your brain has a hard time being impartial. Subconsciously, you may let one major accomplishment overshadow a candidate’s shortcoming, only remember the last thing the interviewee said, or even favor better-looking applicants. Of course, that’s no excuse to keep the status quo of unfair […]

in Operations - 01 Oct, 2015
by Brenda Martin - 12,728 comments

If the world’s largest bricks-and-mortar retailer is serious about competing directly with Amazon, it may have to spend well beyond a previously announced investment target for its plan Image Credit:http://www.inc.com/uploaded_files/image/970×450/getty_169961285_57266.jpg (Reuters) – Wal-Mart Stores Inc said that it would take a different approach to online growth than Amazon.com Inc by using its large network of […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. They love you, marketing people. They really love you. It’s just that sometimes you get on their nerves. A lot. And then they don’t love you so much. In fact, then they can’t stand […]

in Hiring - 01 Oct, 2015
by Mary Crosse - no comments

Image Credit:Getty Images IMAGE: Getty Images Words have power. Our recent national conversations around racial, ethnic, and gender discrimination make that abundantly clear. Our words can make others feel lesser, feel hated, feel ignored. It doesn’t mean we need to become “politically correct,” it just means that we should pay more attention to what our […]

in Marketing - 01 Oct, 2015
by Sara Lance - one comment

Image Credit:Getty Images Image Credit: Getty Images If any one industry exemplifies our inability to pay attention, it’s the movie industry. Folks who run Hollywood studios are well known for having the attention span of an ADHD-challenged gnat and the memory of . . . well, I forget. As a result, if you’re going to […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - 2 comments

Image Credit:The opinions expressed here by Inc.com The following trends I’ve noticed may affect everything from how you travel for business and run building operations to your recruiting practices and product design. Keep your eye on them. 1. Business Bars at Hotels I’ve been waiting for this one to catch on. The idea is to […]

in Marketing - 01 Oct, 2015
by Sara Lance - no comments

Image Credit:Getty Images Every day, it feels like a new online retailer, e-commerce solution, or mobile payment gateway launches that claims to make finding and buying goods or services easier than ever. Most people are never more than a phone tap, swipe, or mouse click away from almost anything. The fact remains that the digital […]

in Cloud Computing - 01 Oct, 2015
by Jessica Wilson - no comments

Image Credit:Shutterstock Images IMAGE: shutterstock images Google’s recent update of its spreadsheets program is yet another sign that we’re moving towards a completely virtual work environment. The idea of saving things on your hard drive will become obsolete due to so many Cloud-based options. But storage is only a part of that shift. With a […]