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in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:shutterstock Yes — you read that right. I was a police detective for 14 years. I specialized in police interrogation. I’m sure the thousands of cops who will read this article will agree: Modern-day interrogation is remarkably similar to elite-level sales. I didn’t realize this until 2002. I was ready to transition out of policing and excited about becoming an […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Denys Prykhodov / Shutterstock Getting customers to engage with your brand on social media is gold. And right now, Instagram is the social-media platform that wears the crown. Brands that use the photo and video sharing app, which was acquired by Facebook for $1 billion in April of 2012, generally see higher rates of […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image: Shutterstock As of this writing, I’m 22. In the last 12 months I’ve generated a million dollars in commissions in one of the most competitive industries on the planet, where my average competitor is at least double my age with 10 times the tenure in the business. I have a master’s degree from […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock Being a founder of a company is a tricky career path. Unlike the typical corporate-ladder structure, there is no roadmap telling you how to run a company. But as the founder of Leadnomics, digital-marketing agency, I have learned that when the path is unknown, it is important to listen to your instincts. Follow this checklist to […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock As a business owner, you typically have the final say in everything. What font do you want the newsletter to be? Should we hire him or her? What date should we send out the press release? How many should we order? Although you want everything to turn out like your vision, it can […]

in Marketing - 10 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock An open-plan, no-walls workplace. Team outings every second Wednesday, and office parties every third Friday. A sunny, spacious room for daily brainstorming. Bean bags, snack counters and cheerful notices announcing events and birthdays at every nook and cranny. Informal, collegial, social and non-hierarchical – you think you’ve hit the sweet spot for organizational […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:The new Google logo is seen at the Google headquarters in Mountain View, California November 13, 2015. REUTERS/Stephen Lam The European Union is looking into whether services such as Google News and Yahoo News should pay to display snippets of news articles, wading into a bitter debate between the online industry and publishers. The […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Various Halliburton equipment being stored at the equipment yard in Alvarado, Texas June 2, 2015. REUTERS/Cooper Neill Oilfield services company Halliburton’s (HAL.N) proposed $35 billion acquisition of rival Baker Hughes Inc (BHI.N) will likely close in 2016 instead of this year as talks with U.S. regulators continue, a Halliburton executive said on Wednesday. The […]

in Marketing - 09 Dec, 2015
by Lynn Perkins - no comments

Credit Image:A Credit Suisse sign is seen on the exterior of their Americas headquarters in the Manhattan borough of New York City, September 1, 2015. REUTERS/Mike Segar Credit Suisse (CSGN.VX) and Julius Baer (BAER.VX) are among a handful of banks vying to buy the Swiss private-banking arm of embattled Brazilian investment bank Grupo BTG Pactual […]

in Social Media - 09 Dec, 2015
by Lynn Perkins - no comments

Tashfeen Malik, (L), and Syed Farook are pictured passing through Chicago’s O’Hare International Airport in this July 27, 2014 handout photo obtained by Reuters December 8, 2015. A couple who massacred 14 people at a California holiday party were discussing martyrdom online a year before they met in person and married, FBI Director James Comey […]