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in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:A sales assistant uses her mobile phone next to the company logos of Apple and Samsung at a store in Hefei, Anhui province September 10, 2014. REUTERS/Stringer   Samsung fought until the bitter end to avoid paying Apple, but the company now says it will finally hand over the more than $548 million it […]

in Hiring - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:A detail from the front of the United States Federal Reserve Board building is shown in Washington in this October 28, 2014 file photo. REUTERS/Gary Cameron/Files U.S. employment increased strongly in November in a show of the economy’s resilience, which most likely paves the way for the Federal Reserve to raise interest rates this […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

  It’s been a good holiday shopping season so far for ecommerce retailers: While there was clear fatigue for in-store shopping on Black Friday, shoppers kept their credit cards at the ready for online purchases all through the weekend. ShopperTrak reported a 10.4 percent decrease in in-store sales over the Black Friday weekend, whereas Cyber Monday punched through […]

in Social Media - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:2nix Studio | Shutterstock You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget. Related: The 4 Easiest Ways to Supercharge Your Social-Media Marketing The big question, however, is how? Below are six […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

  Talk is cheap. You probably already intuitively know the ones who talk the most about how busy they are are actually wasting time complaining. Are you among the big talkers? Hopefully not, but you may inadvertently find yourself amongst the ranks of another group of equally unproductive folks — the overly action oriented. These are […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - one comment

Credit Image:Shutterstock Twitter share counts are a thing of the past. There are now millions of Twitter share buttons without count data, and it has pissed off a lot of people — and left many, including myself, questioning the network’s decision. This move didn’t come out of left field — it was announced two months ago that Twitter […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock I once asked Mitch Kapor how he stayed productive. The tech veteran smiled and showed me an elaborate Microsoft Word document he used to keep track of all the people, places and projects in his life with keyboard shortcuts to move information around, so he’d know what to do when. Seeing him in action with it was […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:Shutterstock.com Most people would put a new car, holiday bonus or vacation getaway at the top of their wish list items but an executive assistant tops them all for an entrepreneur. It is no secret that entrepreneurs, by necessity, wear many hats. As a founder of several start-ups, my responsibilities have ranged from CEO to marketing, finance, […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image:facebook The rich and famous had it first. Now everyday people have it, too. Taking aim at Twitter’s Periscope and Meerkat, Facebook is finally opening up its live video-streaming feature to everyone. The social media giant announced the move yesterday, marking the expansion of a capability first unveiled last August as part of its public-figures initiative, Facebook Mentions. […]

in Marketing - 04 Dec, 2015
by Lynn Perkins - no comments

Credit Image: Zhao ! | Flickr Amazon.com’s Prime keeps attracting more and more members, and new data from Wall Street firm Cowen & Co suggests the subscription service is getting stickier, posing a more intense threat to traditional retailers trying to claw back market share. The survey suggests Amazon Prime is drawing younger and wealthier shoppers […]